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This sounds like horticulture... Does anyone know the difference between botany and horticulture?

Selling the Haute Couture Dream Some Haute Couture designers work for their own label and sometimes they work for a well known Haute Couture house. Very few couture model sales are made in a year and these rarely total more than about 1400 sales for each house. Not so strange when only about 3000 women or so worldwide can actually afford to buy clothes at the highest level, and fewer than 300 buy regularly. Because of this, Haute Couture actually runs at a loss. Design houses present expensive million pound fashion shows of often dubious, but outrageously attention grabbing designs interwoven with exquisite garments on supermodels. The couture house sells only a very limited percentage of Haute Couture model garments to a contracting number of customers. The profits from this activity are negligible, amounting to less than 10% of gross profits of the couture name or even sometimes a loss. So what's the point? You might then wonder what the point of it all is for so low a percentage sale in relation to effort and deadlines. The answer lies in the phrase 'selling a dream'. The fashion shows attract huge media attention and gain enormous publicity for the couture houses. They sell a dream of the intangible. A dream of chic cachet, of beauty, the exclusive and desirability and that the ordinary person can buy into.

Wearing Haute Couture is a form of sophistication