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Imidž brenda
The total impression created in the consumer’s mind by a brand and all its associations, functional and non-functional.
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ปรับปรุง
- ส่วนหนึ่งของคำพูด: noun
- คำเหมือน:
- Blossary:
- อุตสาหกรรม/ขอบเขต: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- ผลิตภัณฑ์:
- ตัวย่อ-อักษรย่อ:
ภาษาอื่นๆ:
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