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unilluminated unit
An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour viewing period.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
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- Acronym-Abbreviation:
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